Why I Started blüsh: A Founder’s Journey from Pain to Purpose
Reading Time: Approximately 6 minutes
They say your purpose often lies hidden within your pain.
For me, that couldn’t be more true.
🌿 Blüsh was never just a brand idea. It was born out of necessity—an answer to questions my body kept asking and the conventional system couldn’t answer.
The Moment Everything Changed
After childbirth, my body felt like unfamiliar terrain. I was exhausted but wired. My moods swung unpredictably. My cycles became heavier, consistent, and not necessarily painful. There was also weight gain. And the solutions I was given? Band-aids. Pills. “Wait and see.”
I started asking questions. I started reading. And most importantly—I started listening.
Not just to the books, but to my body.
Returning to the Roots
As I dug deeper into wellness, I found myself exploring not just the traditions of my homeland, but ancient practices across different cultures and continents. I became curious about how women from every corner of the world had supported their bodies through life’s changes.
It wasn’t just a return to Nigerian herbal wisdom—it became a global journey.
I discovered how Indigenous, Ayurvedic, Chinese, and other ancestral systems had all held powerful truths. The hybrid approach of incorporating the different things my newfound knowledge presented ultimately led to the beginning of new wisdom—one that felt holistic, intentional, and deeply personal.
Building blüsh
Blüsh became the bridge between modern science and ancestral wisdom. A way to create space for women like me—navigating hormonal chaos, motherhood, burnout, perimenopause, or simply the quiet desire to feel good again.
Every blend was formulated with the question: What would I have needed back then?
NOURISH became my daily dose of strength and grounding.
ALIGN was my gentle recalibration tool for cravings, inflammation, and emotional weight.
HARMONY gave me a soft landing as I embraced life beyond regular cycles and into a new season.
These weren’t just products. They were my lifelines.
A Brand Built on Real Life
What you see in Blüsh is not curated perfection. It’s real, raw, and rooted in lived experience. It’s for the woman who’s juggling too much, feeling too much, and trying to do it all with grace.
If that’s you—I see you. I am you.
And I want you to know:
You are not broken. You are not behind.
Your body is not your enemy.
You are simply being called home—to yourself.
Why This Matters
So much of women’s health has been pathologized, dismissed, or ignored. Blüsh is my way of reclaiming that narrative. Of saying: there’s another way.
A softer, smarter, more soul-honoring way.
✨ This isn’t just my story. It’s the beginning of a movement.
Welcome to Blüsh.
🌸 Want to see what started it all?
Shop the Founder’s Top 3:
[Shop NOURISH] | [Shop ALIGN] | [Shop HARMONY]