How Blüsh Began
“My story isn’t perfect. It’s alive, it’s cyclical, and it’s real. And so is Blüsh.”
I didn’t set out to build a brand — I set out to feel better.
After childbirth, I faced a range of health challenges no one seemed to have real answers for. Hormone shifts, fatigue, pain, unexpected weight gain — and the growing frustration of feeling dismissed by conventional approaches. I knew there had to be a better way to support my body’s natural wisdom.
That led me down a path of holistic healing. I became a Certified Transformational Nutrition Coach, began studying herbalism — not as a trend, but as time-tested wisdom for women’s health. Slowly, I began to heal. Then my daughters’ cycle journeys began, and I realized this wasn’t just about me.
Blüsh was born from that realization. I didn’t want band-aid solutions — I wanted real support. Clean, effective, botanical-based remedies that honor the natural rhythms of womanhood and actually make a difference.
Today, Blüsh is for the woman who wants more — more clarity, more connection, and more confidence in her care. Whether you’re managing your first cycle, navigating postpartum, moving through perimenopause, or somewhere in between, you deserve products that work with your body, not against it.
This is my story. But I know it’s not just mine — it’s one so many of us share.
With love,
Annie
Founder & Botanical Wellness Architect
Certified Transformational Nutrition Coach (CTNC)
The R.O.OT Values
Our foundation for everything we create
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We never compromise on quality. From sourcing to formulation, we honor your trust with the highest standards of safety and efficacy.
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You deserve to know exactly what’s in your products. Every ingredient is purposeful, traceable, and transparent.
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Your wellness journey is your own. We’re here to educate, support, and empower you to take the lead.
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Blüsh was born from community. We honor the collective wisdom of women past and present, creating products that bring us closer to our bodies—and each other.
Meet the Advisory Board
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Shelley Rahim
POSTPARTUM & WELNNESS ADVISOR
Bringing over 18 years of experience supporting mothers through birth, postpartum healing, and feminine wellness rituals.